Home/Corporate Video Production, Small Business Video Production/3 Types of Videos That Help Businesses Grow

Got something you want to show off? Then corporate video production is your go-to medium! It features a powerful arsenal of tools that help businesses reach their target audience and promote products or services. Not only will it illustrate the benefits of what’s on offer, but also drive home its value for each individual viewer – hitting them right in the feels. There’s no better way to get people connected with what your business has going on than by making sure everyone sees it first hand, one click at a time.

However, you may be asking yourself: what types of videos should I invest in for my business? If you’re just starting out with corporate video, we have three great ideas to help you get started. Keep reading to learn more!

3 Types of Videos That Help Businesses Grow

1. Explainer Videos

Explainer videos are different from the other types of videos in that they do not normally have a script or narrative. Instead, they focus on explaining the product, its features, benefits, or uses in a clear and concise manner. These types of videos are very effective in online marketing as they can help to simplify and clarify website content, making it easy for viewers to understand and engage with the content, even if they do not want to read through a lot of text.

Examples of how businesses can use explainer videos to explain their products or services:

1. A home improvement company can use an explainer video to demonstrate the features and benefits of their product, such as how it can quickly and easily improve the appearance of a home.
2. A cooking appliance company can use an explainer video to show customers how to use the appliance and highlight its unique features, such as steaming, frothing, and heating capabilities.
3. A food delivery service that uses bicycles can use an explainer video to explain how their delivery service is different from others, highlighting the benefits such as affordability, convenience, and helping the environment.

Benefits of using explainer videos

1. Easy to edit and produce
2. Use as an extra promotion channel
3. More Engaging than a Written Blog Post
4. Engaging with audience
5. Used to highlight the features of your product or service

2. Customer Testimonial Videos

Customer testimonial videos are a powerful tool for businesses to showcase the positive aspects of their products or services and build trust with potential customers. Unlike explainer videos, they do not rely on a script or animation, but rather on real customers sharing their personal experiences and impressions of a product or service. These videos focus on highlighting the benefits and value of the product or service as seen through the eyes of satisfied customers. They are an effective way to build credibility and showcase social proof, which is particularly important in online marketing, where consumers often rely on the opinions of others to make purchasing decisions.

Examples of how businesses can use Customer Testimonial Videos to promote their products or services

1. A cleaning product company can use customer testimonial videos to show before and after footage of how their product effectively removes different types of messes and stains.
2. A food delivery service can use customer testimonial videos to highlight the convenience and freshness of their service, as compared to frozen meals prepared outside the home.
3. A carpet cleaning company can use customer testimonial videos to showcase the result of their expert cleaning services, and use them as an endorsement for their business, which can be more effective than written reviews alone.

Benefits of using customer testimonial videos

1. The video is a great form of visual content
2. It is a testimonial from real Customers
3. It is Easy to Produce and Edit
4. Gives evidence of the benefits of the product or service
5. Can be an extra promotion channel
6. Can be used to emphasize the unique strengths of your product or service

3. Brand Story Videos

Brand Story Videos are videos that show users how your business helps them and their families in different situations, either by helping them save money, getting work done without any hassles or just living a better life by using your product or service in their everyday life.

Examples of how businesses can use brand story videos to share their brand’s history and values

1. A home appliance company can use customer testimonial videos to highlight the cost-saving benefits of their products, such as not having to purchase expensive cleaning products.
2. A car manufacturer can use customer testimonial videos to demonstrate how their cars have become an essential and valued part of their customers’ lives.
3. A restaurant can use customer testimonial videos to showcase how their brand has helped customers improve their diet, bring more funds and joy into their lives, and live a healthier lifestyle.
4. A luxury service provider can use customer testimonial videos to tell the story of how they can help their clients live a better life through high-end services such as spa treatments, hair salons, and swimming pool maintenance services.

Benefits of using brand story videos

1. It is powerful to share your company’s history
2. It is easy to produce and edit
3. It can be a good way to promote your business or service
4. Follows the mass media phenomenon
5. It can be used to inspire people and make them want to use your product or service even more
6. It can be used as a way of sharing your values and history with the public

Conclusion

Corporate video production is a powerful tool for businesses to promote their products or services and reach their target audience. The three main types of corporate videos – explainer, brand story, and customer testimonial – have been proven to be effective in building brand awareness and credibility, as well as driving sales. While these videos can bring great results, it is important to remember that they are not a one-size-fits-all solution, and results may vary. With the help of a professional video production company like Duval Visuals, you can create high-quality videos that will turn into a profitable investment for your business. Duval Visuals is a professional video production company based in New York, NY and can provide you with the necessary expertise and resources to create these types of videos that will help you reach your target audience, build trust, and increase sales. Contact us today to get started!

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Duval Visuals is a professional video production company that serves clients in New York, New Jersey, and Connecticut. With our expertise in corporate video production, we help businesses tell their story and connect with their audience through high-quality video content. Whether you need a promotional video, testimonial video, or event coverage, our team of experienced video professionals can help you achieve your goals.

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Contact us today to bring your corporate video, branded content, product video, or other vision to life with the best video production company in Manhattan, New York, and New Jersey

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LET’S GET STARTED ON YOUR VIDEO PRODUCTION PROJECT IN NYC OR NEW JERSEY

Contact us today to bring your corporate video, branded content, product video, or other vision to life with the best video production company in Manhattan, New York, and New Jersey

Get in Touch