Increased Relatability & Trust
Nothing helps your audience identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.
Reach more potential customers through social media
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think will be useful for or to elicit a similar reaction.
Convey more information in less time
Video is a more passive experience than reading a text, it’s much easier for the audience to become engaged in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
Stand out from the crowd
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.
What are you waiting for?
Not only does a solid brand video act as a means to secure your message, it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for.