Branded Video Content

The best-branded video content connects with audiences emotionally. It’s content that is witty, emotional, heartwarming, or educational, that triggers something in the brain which makes the video compelling and shareable. Some of the best-branded video content is story-driven and places narrative and audience engagement at a higher priority than the selling of the brand. Because put the story first and the brand payoff will come with it.

How can our partners benefit from branded content? 

• It is focused on the values of the brand, not on its products or its services. 
• It seeks to generate conversation and notoriety around the brand.
• It generates added value for the user.
• It can be presented through multiple formats and diffusion channels.

5 IMPORTANT REASONS WHY YOUR BUSINESS MIGHT NEED A BRAND VIDEO:

Increased Relatability & Trust

Nothing helps your audience identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.

Reach more potential customers through social media

Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think will be useful for or to elicit a similar reaction.

Convey more information in less time

Video is a more passive experience than reading a text, it’s much easier for the audience to become engaged in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.

Stand out from the crowd

There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.

What are you waiting for?

Not only does a solid brand video act as a means to secure your message, it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for.

Corporate Recruiting Videos

We approach recruiting assets with the same mindset as we do any video for a brand – our purpose is to develop an emotional response to reach the target audience and inspire action. In this case, that action is seeking employment with our partner. To inspire that action, we look to the heart of an organization and to understand exactly what makes for a successful employment relationship there.

Using video in recruitment can improve your whole hiring process. Using videos can help you reach more candidates, attract their attention, present your employer brand in a compelling way, increase your application rate, test and interview candidates, communicate with your job applicants throughout your hiring process and enhance the candidate experience.

If you’re recruiting for a big company, you need to start creating recruitment videos in order to keep up with your competitors. If you’re recruiting for a smaller company, creating a recruitment video is your chance to differentiate your company from its competitors in a war for talent.

For both big and small companies, the video is now a must-have recruiting content. There are many reasons why you should use video in recruitment. Creating a recruitment video will help you promote your employer brand, showcase your company culture and attract more candidates.

Corporate Videos

Corporate video has become popular over the last ten years. Customer testimonials, company culture videos, recruitment videos, and more, all have become a great asset in the journey to grow a business. Producing corporate videos is in many ways more complex than other industries. While retail brand videos concentrate on products, several corporate videos must connect to an audience in an imaginative and artistic way.

A well-produced corporate video looks at the company’s overall marketing strategy.

What product or service do they provide?

Who are its clients?

What set of video content will best reach their target audience?

Are there any marketing goals they wish to achieve with the video?

These are all questions we ask our partners in the preliminary stages of creating a video that best suits their company to help them grow in their respective markets.

The main reason is that many companies do not know what kind of video they need when they first reach out to us. By educating them, we can serve as creative educators and help produce the best piece of content that perfectly suits their needs. Corporate videos is an expansive one, and we know that. Testimonial videos, interviews, recruiting videos, live-streams, and more. That’s why getting to know your company, the services you provide, who are your clients, and exactly what kind of video you are looking for is the most critical part when getting started.

Yes, we are video producers and a team of creatives, but we are also a group of professionals who understand corporate businesses. The production process requires being flexible and having a fine eye for detail. No matter the restriction our partners many have, it’s our duty to work around them. We work often with those who have not been on camera before, therefore we make an effort to make sure our partners are comfortable, confident, and ready for action, before, during, and after every shoot.

Event Coverage Videos

Covering multi-day conferences, panels, brand launches and other events for partners across all industries, event coverage is one of our go-to services. Whatever the occasion, event coverage videos provide brand exposure and visibility. Corporate event coverage is also a great way to highlight the connection of various employees from different states that come together for your conference, panel, or brand launches.

During an event, we film various angles of presentations and panels. We can also film interviews with VIPs and other guests. We don’t stop there-we also capture high-energy networking moments at cocktail and eating hours. Additionally, we’re there to capture the creative b-roll of all brand material, as well as scenic location views and other atmospheric elements.

Cutting a sizzle reel that can be used to promote your organization or business and can be very effective. Utilizing full-service video production at events and conferences our partners find the most possible value out of those events, producing video assets that can be used to promote their brand for years.

Reach out today to discuss how we can help make your next live-streaming production one that can be seen by everyone, and not just those who are there.

Product Videos

One of the barriers to purchasing online is that customers can’t actually touch the product. Without being able to pick it up, turn it around, or try it on, there’s a level of uncertainty that customers have to overcome in order to shop online.

Product videos offer a way for you to more precisely and comprehensively set customer expectations. They still can’t actually touch your products, but they can watch someone else do it. They can see the product in motion, in practice, and from all different angles—giving the customer a better idea of the product than still photos can.

At Duval Visuals, we work closely with our partners to create a high-quality product video that gives you the power to transform a product from just something to buy into an actual part of the customer’s life. Instead of a pair of brown leather boots, customers see the shoes they’ll wear apple picking with friends. Instead of a price tag, they can see all the different ways they’ll wear those boots — all the outfits they can make and all the things they can do in them.

Product videos also tell customers that your business is invested in providing top-notch customer experiences. You’ve taken the necessary steps to help them see and understand what they’re buying upfront.

From creative planning to execution and delivery, we help create videos that bring your products and production to life.

Testimonials & Case Study Videos

Testimonials and case studies are written or recorded statements that support your credibility and level of expertise. They also strengthen your reputation by displaying the trust that other people have in you and your business offerings. Testimonials work because they aren’t strong sales pitches, testimonials come across in an honest voice and establish trust.

Step 1: Planning

The planning stage involves getting answers for where you will shoot, who will be on camera, who is the crew, when will you shoot, and other logistical questions that need to be locked down before you can press record. Here are three main things to consider:

Step 2: Production

The production stage involves the fun of actually filming. Everything needs to run as close to the plan as possible so you can get the most out of your shoot day, here at Duval Visuals we make sure everything runs as smoothly as possible. Here are a few things to keep in mind: 

Step 3: Post-Production

This stage is when we piece everything together. Interviews, b-roll shots, audio, and a compelling soundtrack all into a cohesive and cinematic experience for our partners. Here are a few things to keep in mind: 

Step 4: Distribution

Whew! There you have it! Distribute your video as necessary on all the right channels to get audiences all around the world viewing your video, and hopefully closing lots & lots of deals. A lot goes into shooting engaging and successful customer testimonial videos, but they’re very worth it.

Video Interviews

Video interviews provide a powerful way for our partners to connect with their audiences on a deeper and personal level. Interviews are a critical component of many of the videos we produce here at Duval Visuals. We pride ourselves on producing appealing and engaging video interviews that inspire action.

Not only does it take a skilled video production crew to film a charming interview, but it takes a team of professional producers that are knowledgeable of what questions to ask and when. The positioning of the subject, lighting arrangements, and camera angles all come with an experienced crew. It doesn’t stop there, post-production is also a crucial part of the production process. Having a skill post-producer in attendance helps the post-production process run as smoothly as possible.

Our attention to those details and our experience help us produce video content that inspires and that will resonate with your target audience.

Event Live-Streaming

It takes a proficient and experienced video production crew with precision and a keen eye to its surroundings to take on a live-streaming event. With all the gear required and a large network of competent live-stream/event operators and producers, Duval Visuals is equipped to manage any live-stream or event.

Why is live video streaming such a big deal? Live video streaming is one of the most powerful ways to reach and interact with your audience. Here are a couple of reasons why live streaming is so important for your business and personal brand. If you haven’t started yet, you should!

Reasons why event live-streaming videos are so important:

• Live streaming is so important, for brands and individuals, is because of the level of interaction and engagement it offers. No other platform or marketing strategy allows for such a level of interaction. Live streaming also has the highest rate of engagement of all content types.
• For example, Facebook, viewers can post their comments and it shows up live, automatically. There is an opportunity for other viewers to interact with that person and for the presenter to interact as well. This instant gratification creates a deep relationship between the viewers and the presenter. It also drives more viewers to engage with your content, in the hopes of reaching you
• The fact that a live stream is actually live, brings a human element to it. Anything can go wrong, at any time. If presenters make a mistake, stutter or laugh about something, viewers see the authenticity and identify with them. Being relatable is extremely important for any content creator.
• Live streaming can help you reach more people because platforms will favor live content. For example, if you go live on Facebook, the chance of your followers seeing it on their newsfeed is higher than if you share an image or a video on demand.

Reach out today to discuss how we can help make your next live-streaming production one that can be seen by everyone, and not just those who are there.