We approach corporate recruiting assets with the same mindset as we do any video for a brand – our purpose is to develop an emotional response to reach the target audience and inspire action. In this case, that action is seeking employment with our partner. To inspire that action, we look to the heart of an organization and to understand exactly what makes for a successful employment relationship there.

Using corporate recruiting videos in recruitment can improve your whole hiring process. These videos can help you reach more candidates, attract their attention, present your employer brand in a compelling way, increase your application rate, test and interview candidates, communicate with your job applicants throughout your hiring process, and enhance the candidate experience.

If you’re recruiting for a big company, you need to start creating recruitment videos in order to keep up with your competitors. If you’re recruiting for a smaller company, creating a recruitment video is your chance to differentiate your company from its competitors in a war for talent.

For both big and small companies, the video is now a must-have recruiting content. There are many reasons why you should use video in recruitment. Creating a recruitment video will help you promote your employer brand, showcase your company culture and attract more candidates.