Are you considering a company recruitment video to help with the hiring process? Hiring the right people can make all the difference in your business. The right employees can help you to grow, while poor quality employees may drag your business down. You should take pride in your team, and you should hire people who will help you achieve success.
However, finding quality employees can be a difficult task. Oftentimes, job seekers are looking for companies that offer high pay, great benefits, and a fun work environment, and it can be difficult to convey everything your company has to offer in bullet points on a job listing. If you want to attract top talent to your company, you need to spotlight these aspects in a visual, easily accessible way, which is where a company recruiting video comes into play.
When it comes to company recruitment, there’s no doubt that video is one of the most powerful tools at your disposal. In fact, recent studies have shown that corporate and company recruitment videos can be up to 53 times more effective than traditional methods such as print ads. If you’re looking to recruit the best and brightest talent, using video is definitely a step in the right direction.
Keep reading for 8 reasons why you need company recruitment videos!
1. Corporate Recruitment Videos Help You Connect to People on an Emotional Level
When done correctly, company recruitment videos are designed to connect with people on an emotional level. No longer are applicants reading through pages of text. When job applicants watch a corporate recruiting video, they get the chance to see your business in action, highlighting all of the benefits that come with working for your company.
You can also use videos to explain what makes your business unique, exciting and even a fun place to work. Our team at Duval Visuals can help you achieve this, whether it’s at a green screen studio or onsite at your place of business.
2. Recruiting Videos Reduce the Time to First Contact
When you’re on the hunt for great candidates, having a simple way of getting in touch with potential candidates, like a corporate recruiting video, is absolutely imperative. Why? Because your time is limited! If you spend hours every day calling and emailing potential employees, you’re likely not going to have enough time to find the right candidates.
Using video as a medium to connect with potential applicants can help you save hours every single day.
3. Company Recruiting Videos are Easy to Share and Spread
Video has the ability to go viral. Once you’ve created your recruitment video, it’s easy to share it with friends and family on social media. In fact, many companies have reported that their videos were shared more than 5,000 times in just a few days—and the number was rising daily! If you use video as a part of your company recruitment plan, you’ll be able to spread the word about the job opportunities at your company quickly and easily.
4. Company Recruitment Videos are an Investment
Employing a company recruitment video as part of your recruitment strategy will not only help you save time, but will also help you stand out from the competition. Beyond the fact that video is more effective than text, it’s also an effective tool for attracting talent to your company. Providing employees with a way to connect with your company can lead to more engagement, which means greater chances of being hired once they’re ready to move on from their current positions.
5. Recruitment Videos Convey the Right Message About Your Company
If you’re hoping to attract top-notch talent, you need to convey the right message about your company. When job hunters search on YouTube or other video recruiting sites, they want to see that your company is an exciting place to work. Company recruiting videos will help make that clear! They connect the heart of your company with the needs of job seekers in a visual, personal way. You can also expand on your mission statement and other company values in a way that non-video mediums simply cannot.
6. Corporate Recruiting Videos Increase Brand Loyalty and Satisfaction
Video has been proven to increase brand loyalty and satisfaction. When people watch a company recruiting video, it’s easy for them to be impressed by what they see. Your brand is finally being brought to life which means that your customers and candidates watching the video are completely sold on what the brand is all about.
7. Company Recruitment Videos Showcase Authentic Talent
Many companies are more than just a face behind an application process. They’re trying to attract talent that will integrate well into their pre-existing team, which means that your videos need to show as much genuine pride and enthusiasm in your business as possible. That’s why company recruitment videos are so important.
When job hunters see the genuine interest and excitement in your employees, it means more opportunities to make a great first impression. Your videos need to show that there are good reasons for hiring you.
8. Recruiting Videos Build Your Brand’s Reputation
Video is a powerful tool for building your company’s reputation. When you’re on the hunt for top talent, it’s imperative to show the positives of working for your company. And when company recruitment videos can help you do that, it’s a no-brainer that they’re a valuable part of your company recruitment strategy!
In Conclusion…
So, there you have it! 8 reasons why you need to start using video for your company recruitment efforts. But what about using video for all of your other marketing efforts? If you are interested in getting started with professional video production in New York or New Jersey, reach out to Duval Visuals today!
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