Best Practices for Corporate Case Study Videos

In today’s online landscape, it is becoming increasingly difficult to stand out from the competition. 

One key to standing out is having numerous corporate case study videos you can showcase to a potential customer. Most businesses do not showcase their stellar reviews in a case study video. That is why, if you do, it will be easier to catch the attention of a  prospective client.

Unlike a normal corporate video, corporate case study videos need to be very specific. Below, we will share a handful of practices you should consider while creating one.

1. Introduce the Company and Their Products/Services

The start of any case study video works like an essay hook. If it is not engaging and not detailed enough, a potential client will not be interested to look further than that.

A simple way to make the intro unique and engaging is to introduce your client’s business. Since each company varies somewhat from the other, this will certainly break the monotony. Touch upon the products and services of the business right at the start.

Pro tip:

Provide purposeful, concise content and avoid oversharing about every product and service that your business offers. 

2. Explain the Problem That They Were Facing and How They Approached It

This is where you can certainly grab the client’s attention and get them interested in what you have to say.

Usually, similar businesses in an industry face similar problems. That is why, when shooting a corporate case study video, highlight the problem your client faced before working with you and buying your products/services.

The aim here is to make the prospective viewer feel that they are facing the same problem. Once you strike that cord with the potential client, you personalize the case study for them, and they will be sold merely by watching the case study due to the relatability factor.

Pro tip:

Make sure you highlight the most common problem businesses face in that industry.

3. Show How Your Product or Service Was Able to Help Them Overcome That Challenge

Now that you have highlighted the business and the problem it was facing; it is time to present your business as the “savior” for your client.

Businesses buy products/services for two reasons which are:

• Products/services can add to the bottom line.
• Buying products and services can make their life simpler.

Explain in the video how your products/services can offer either or even both. This is where you can easily create your sales pitch by showing the prospective viewer that you can help them achieve their targets and goals as you did with other clients. 

4. Summarize What You Learned From Working With This Company

 It is important to show how your product/service can solve a problem for a client. It is also crucial to remember that every client provides a company with an opportunity to learn and how to continue fine-tuning solutions.  

After highlighting how your products/services solved a particular client’s problem, you should reflect on  what you learned from working with that client, which will make your product/service even better.

Wondering why a summary of your learnings is important?

Most businesses skip this part when creating a case study video. However, doing so is a huge mistake. Including this part helps you stand out from your competition. It also helps viewers see that your company values each client and the insights gained from them. 

In this section, you distinguish your offerings from others and soft-sell the viewer. You also increase the perceived value of your service/product, which will help you charge a premium.

5. Offer Advice for Other Businesses Who Might Be Considering a Corporate Case Study Video

Here, you’re speaking to your prospective client on a personal note.

The case study needs to be a soft sell but it shouldn’t sound like a complete sales pitch. That is why you have to end with a few pieces of advice for businesses considering creating a corporate video case study.

Many product/service providers shy away from offering free advice. You must understand that no one can copy your strategy or replace you that easily. Merely by offering a couple of free tips, no one will gather your entire experience and offer that particular product/service.

On the flip side, when you offer free advice, you establish trust with the prospective viewer. It helps you  establish your authority and knowledge, making it easy for you to convert that potential client into an actual client.

Pro tip:

Free advice doesn’t mean you spill out your entire strategy step-by-step. A couple of tips are more than enough.

Follow these best practices for corporate Case study videos, and you can create impactful case studies that convert viewers into customers.

Are You Looking To Get Started?

We are a company specializing in video production in NYC that can create the perfect corporate case study videos for you to boost your bottom line. Contact us today by clicking here!