1. Video is more effective than text
A small business owner can make a big impression with video that shows the company’s expertise, personality, and products. By adding an introduction, explanation, and testimonial of some kind to each video (such as a demonstration video explaining product features), you’ll be able to create videos that are much more compelling than text-only advertisements.
2. Video boosts SEO
Search engine optimization is a great way to boost your website’s ranking. With video marketing, your business can take advantage of the search engine optimization that comes with video. When someone searches for keywords that your video is optimized for, you are more likely to appear higher in the search results than if you attempted to rank with text alone.
3. Video promotes interaction
Demonstration can be a powerful tool in getting people to take action. When you see something demonstrated in a video format, your brain is much more likely to remember the information and apply it later on when asked about by others, or during everyday life.
4. Video can be shared to more platforms
You may already know that YouTube is a huge platform for sharing your content. But you may not know that Facebook also has a video feature and allows users to upload videos. Don’t neglect these platforms! Nowadays, there are so many ways to share video content online. You can post your videos on social media platforms like TikTok, you can share Instagram reels, and you can send them through email channels and even attach an automatically generated newsletter! People love watching short clips from businesses that belong in their niche, so your video doesn’t even have to be that long to make an impact.
5. Video is more personal than other marketing
Video marketing allows companies to humanize themselves in a world where text alone might not be enough. A professional video provides the perfect opportunity for your small business’s story-telling, which can make all the difference when you’re trying to promote yourself as an expert organization worth doing business with!
6. Video is more approachable than other marketing
A company that looks professional and polished with a high-quality video is more likely to appear trustworthy than one without any video at all. An image is worth a thousand words and video production can be a major factor in promoting trust online.
7. Video is more engaging than other marketing
Video is an excellent tool to use when you want your content, or products in general, to be more engaging than text. People love watching videos and will often share them with friends because they’re so entertaining! This means that video can help increase customer loyalty as well as build brand recognition through word-of mouth marketing – all things that any business would appreciate having on their side of the equation
8. Videos can help you showcase your products
The power of product videos should not be underestimated. They’re a great way to show off your company’s goods and services in an engaging, entertaining manner that will have viewers jamming their fingers against the mobile screen for more information about what you offer immediately!
9. Video elevates your brand
Video marketing can help your company gain an international presence and make you a household name. Because of the increased exposure from all these platforms, videos have the ability to form relationships with customers that could open up new revenue streams for your small business.
10. Video is a great way to showcase information
If you run a business that involves a lot of text, like a law office or health clinic, this feature may prove to be invaluable for giving clients all the information they might need quickly without having to go through multiple webpages.
11. Video enhances your investor pitch deck
Investing in a video to “sell” your small business to potential investors can increase your chances of making a deal. A professionally made video is a great way to summarize your business and relay information in just a few minutes that can help potential investors decide whether you are the solution their target market needs.
Although there is no one-size-fits-all solution for every video production project and every small business, video production is a great option for promoting your company online; whether you’re working on marketing your newest product, expanding your services to a new location, or working with clients from all around the world. To learn more about how you can use video production to promote your small business and reach more people, contact the expert team at Duval Visuals today!