Home/Corporate Video Production/How to Make an Effective Testimonial Video


If you’re like most business owners, you know the importance of customer testimonials. They can be incredibly effective in helping to sell your products or services. But what many business owners don’t realize is that video testimonials are even more powerful than written testimonials. If you’re looking to create an effective testimonial video, we have a few tips to help get you started.

First, let’s start by addressing some FAQs about video testimonials.

FAQs About Video Testimonials

Q: What is a video testimonial and why are they important for businesses?

A: A video testimonial is simply a video that features your customers or clients talking about why they purchased your product and how they feel using it. Business owners can use video testimonial videos to help sell their products and services, as well as to gain new customers.

Q: What should you include in your video testimonial and what should you avoid doing or saying?

A: Your video testimonial should include the name and contact information of your business or product, the date in which the video was recorded, a brief overview of the experience the customer had with your product, their verbal testimonial, and a call-to-action at the end of the video. You should avoid selecting a person who has a vested interest in your business for the testimonial, such as a stakeholder or family member.

Q: Where do you get the testimonials for your video?

A: The best place to get video testimonials is from customers who have purchased your products and are very vocal about how much they like it. If a customer has nothing but good things to say, chances are they will give you a great video testimonial.

Q: How do you go about filming a video testimonial for your business, and who should be involved in the process?

A: To film your video testimonial, you should create a general outline – not a script – that will give the customer guidelines on how to talk about their experience with your business and what they liked. You should also be present during the filming process, in case there are any questions or concerns and to ensure that the customer is comfortable with their testimonial. While it is possible to record the video testimonial yourself, you should consider bringing on trained video production professionals like Duval Visuals if you want the video to stand the test of time and produce results for your business.

Q: How do you use video testimonials to improve your marketing efforts and grow your business?

A: Video testimonials are a great way to build trust and relationships with your customers and clients. They demonstrate the value of your business in a visual way that is easy for potential customers and clients to relate to. Moreover, video testimonials are an effective tool for keeping customers loyal to your business by making them feel like they’re part of a family.

Q: How long should a video testimonial be?

A: 3-5 minutes is about the maximum length for a video testimonial. To keep viewers engaged, try keeping the video under 3 minutes. Depending on the topic, even 30 seconds may be enough. Use your discretion and feel free to send your testimonial video to a few trusted people at first to get their feedback on the length, how engaging it is, and what can be improved.

Q: Are there any other tips or advice that you can offer businesses when it comes to using video testimonials as part of their marketing strategy?

A: The tips we’ve mentioned above are just the basic ones, but there’s also another thing to keep in mind—customers will be more willing to give you a video testimonial if they are fully satisfied with your product or service. If you provide excellent customer service and have a high-quality product, it should be easy to get customers to say good things about your business and share their experiences with others.

Q: Where can businesses find more information on creating effective video testimonials for their business?

A: A good place to start is by searching online or watching other successful business owners and marketers. You can also get in touch with us at Duval Visuals, where we make video testimonials for businesses using a variety of engaging, creative, and effective video production techniques.

How to Make an Effective Testimonial Video

If a business owner has asked you to create a video testimonial, never fear! Here are some quick and easy ways to get started.

  1. Plan what you’re going to say before you start recording. You can create a general outline for yourself, but don’t speak from a script; others can tell whether or not you’re being authentic on camera.
  2. Make sure the lighting is good and that you’re in a quiet place with quality equipment. If you are recording the video yourself, make sure you use good filming techniques, proper lighting, audio, and camera gear.
  3. Speak clearly and slowly, and make sure to enunciate. Keep it short and sweet, but make sure you give enough information to convince others about the product, service, or business you’re reviewing.
  4. Pause between each sentence for effect.
  5. Be natural on camera. You can build an emotional connection with others even through a screen!
  6. Smile! A friendly demeanor will come across on camera.
  7. Add graphics and text that will keep the audience engaged.

The Bottom Line

While a video testimonial may be simple to create, it is one of the most effective ways to help people understand what your product is, who you are and why they should buy from you. The best way to produce a competent video testimonial is to write it yourself. That way, you can choose what story lines to use and which ones will fit best.

If you need help creating your video testimonial, look no further than Duval Visuals! We have years of experience creating video testimonials and are more than willing to guide you every step of the way.

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Contact us today to bring your corporate video, branded content, product video, or other vision to life with the best video production company in Manhattan, New York, and New Jersey

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Contact us today to bring your corporate video, branded content, product video, or other vision to life with the best video production company in Manhattan, New York, and New Jersey

Get in Touch