How Video Case Studies Increase Your Bottom Line

Video content is one of the biggest tools in a business owner or marketer’s toolset. According to a recent study by Lemonlight, 94% of respondents said that watching a video has helped them make a purchase decision at least once. That makes video content a potent force in the online marketing world. It’s a format that’s simple to understand – but it can be hard to implement. Businesses have to find a way to make videos work for them, while not making them feel like they’re doing so many additional marketing tasks.

It can also be difficult for businesses that are new to the world of video content promotion. One easy way to join the world of video marketing is to record and share a video case study. Case studies are a tried and true marketing tool that help businesses connect with their customers and build trust. This tool is perfect for newer companies or companies that are trying to show how their offering solves a problem in an innovative way.

In this article, we answer the questions you’ve always had regarding video case studies and just how effective they are from a financial and business perspective.

1. What is a video case study?

A video case study is a short video that demonstrates how your company can solve a specific problem or meet an important need. In other words, it’s a way for you to demonstrate that you know how to do what you do.

The most important thing to know about video case studies is that they’re essentially mini-videos. If done right, they can be created in days or weeks and cost around $5 upwards per thousand views.

2. The benefits of video case studies

Video case studies offer many of the same benefits as video content in general. First of all, they allow you to reach your target audience in a more personal way.

Usually, people are able to pick up on an emotional connection when they see something or hear something in a video. This emotional connection can be incredibly powerful and it helps you to promote your company and your products much more effectively. That’s why video case studies are a great way to promote your business. They’re more powerful than text-based content, and they can help you to build trust with your customers. The value of a video case study is almost impossible to measure, but when it comes to increasing sales and improving customer satisfaction, it’s hard to beat.

3. The best ways to use video case studies

The easiest way to use a video case study is on your website. You can showcase it on your homepage, or you can include it in a page or landing page.

If you’re using video case studies to promote a single solution or product, you might want to link directly to that product from the video. This will help people visiting your site to find out more about what you have to offer and how it can help them.

Posting your video case study in other places online is also a good idea. One of the most effective ways to include video case studies is to do some research about your target audience’s preferred online channels. For example, if you know that your target audience is on Facebook, then you can include about a 3-5 minute video on that platform. If you’re looking to target Instagram users, short and sweet “reel” type videos tend to perform best. YouTube allows you to dig a little deeper and flesh out the story you want to tell (10-20 minutes or more).

4. Tips for making your video case study more effective

• Be sure to let your viewers know what the problem is before you show them how you’re going to solve it.
• Include information on the target audience and their pain points throughout your video.
• Show the solution, instead of just talking about it.
• Make sure that your case study stands out and is memorable. You can make this happen by using great editing and an effective soundtrack.

5. Example of a great video case study

This case study by Nurture Digital uses a fun, engaging, and most importantly brief approach, managing to tell a compelling story in just one minute.

6. How case studies affect consumer interest & trust

Studies have found that approximately 90% of B2B buyers will trust a case study shared by a colleague, but only 35% will believe what the marketing department has to say. Therefore, it’s important to share case studies in order to build engagement and trust from potential customers. A great way to do this is with video content, including video case studies as one of your options for distributing good quality content.

In the B2C arena, video case studies represent a new way to develop and deepen relationships with customers. The form can serve as a positive influence on their decision to engage in the online space.

People love seeing what other people are saying about your solution. This provides great content for peer-to-peer recommendations for online reviews, which is one of the most effective ways to receive high end customer engagement.

7. Why case study videos are important for your business

Now, for the meat and potatoes – what results can you expect from all this hard work?

A. Increased Clicks to Your Website or Marketing Campaign. First, video case studies can improve your website or marketing campaign’s click-through rate (CTR). About 90% of companies that use video in their marketing campaigns report higher conversion rates. When people like what they see in your video case study, they are more likely to click through and check out your products or services.

B. More Trust From Customers. Another great benefit of creating and sharing a video case study is the increased trust it can give you with your customers and potential customers. Video case studies offer your audience a glimpse into your company’s culture and values. This gives them a sense of where you stand, making them more likely to opt in and buy from you, too.

C. Better Word-of-Mouth (WOM) Effect. A big part of increasing your conversion rates is having an effective word-of-mouth (WOM) campaign. By sharing your video with potential customers, you can increase this WOM effect (spread the word). So if you’re actively promoting your case study on social media, other content platforms, and in your e-newsletters, you can increase the amount of people who see it and take advantage of what you’re offering.

D. Increased Brand Visibility and Awareness. One great way to get more eyes on your video case studies is to offer them up as guest posts on popular sites or blogs in your niche (in exchange for a link back to your website). This way, people who may not have heard of your business will see what you’re all about.

E. As Seen On TV! Creating and sharing a video case study is one of the easiest and least expensive ways to add video content to your marketing strategy with the possibility of it being featured on television or in print media. Most consumers are more likely to purchase from a company that has appeared on TV as opposed to one that hasn’t.

F. Long-Term ROI. In the long run, using video case studies is a great way to track lead generation and conversions over time, which increases your bottom line in the end.

A quick way to increase your sales is by creating a shorter video case study of about 3 minutes in length and placing it on your sidebar or homepage. You can also use it as a content upgrade with an opt-in form or include it on landing pages for lead generation purposes.

The Bottom Line

The bottom line is that there’s nothing more powerful than word-of-mouth marketing, and video case studies are a great way to increase your ROI. People tend to trust the people that they know, so if someone they know recommends your business, they’re going to take you more seriously and buy from you more.

Need help producing a video case study for your business? Contact Duval Visuals today!