When you’re ready to live stream your next event, you may be considering whether or not you should hire a professional event streamer. Although this might be a step closer to your potential success, there are many factors that go into this decision. This listicle outlines the benefits of hiring an experienced and professional live streaming platform along with what you should consider when making this important decision.
If your live stream is being viewed by more people and receiving more engagement, it will have a positive impact on your brand. If you are trying to increase brand awareness, improve ranking of your website in search engines, or drive more traffic to your site, then you should consider professional live streaming.
But can’t I just pick up my phone and start streaming? Why should I hire a professional to live stream my event?
Sure, most people have the capability to live-stream events on their phones. But do you know what to do if the lighting isn’t right? What if the quality is grainy? What if the screen freezes up? These are all things that are well within the realm of possibilities when live-streaming an event, and if you don’t prevent or address these issues in a professional manner, in front of hundreds or even thousands of viewers, it could prove detrimental to your business’s reputation and brand.
A video production company like Duval Visuals will be experienced in live streaming and have the professional resources, the team, professional production gear, and everything else needed to create a quality streaming experience. If you want quality live-streaming coverage, you can’t rely on a phone or mobile device to accomplish that for you. It takes a pro crew to make this happen on a pro level.
Here are 11 reasons to hire a professional to live stream your event –
1. Professional Live Streaming Improves Viewer Experience
A professional live streamer will bring a professional and polished feel to the event. They will ensure that the stream works flawlessly throughout the event. This will result in a better viewer experience and ultimately more views, shares, and engagement for the live stream.
2. Professional Live Streaming Can Attract More Audience Members
Events with professional live streaming have been proven to have attracted higher levels of audience engagement as viewers are more likely to chat about the event, share photos/videos, or even participate in the event because they know it will be streamed professionally without any problems (for example – a frozen picture).
3. Professional Live Streaming Can Drive More Traffic
To use a live stream effectively, it needs to be hosted by a platform that can assist with managing the live stream beforehand and during the event. This professional platform will optimize the live stream for higher traffic, which can result in more shares, views, and engagement around the event.
4. Professional Live Streaming Helps Promote Your Brand
Your event will be better promoted by incorporating a #branded hashtag. Examples – #smallbusiness, #entrepreneurs, #entrepreneurship, etc.). This hashtag will improve the quality of user engagement and also promote the event to your target audience.
5. Professional Live Streaming Can Be Integrated into Ad Campaigns
Live streaming ads can be incorporated into your pre-recorded video trailers to promote the live streaming event as well as your campaign hashtag (#eventname). When you promote your ad campaign through a professional live feed, this increased exposure will help with engagement and also give an opportunity to generate more viewers/event members.
6. Professional Live Streaming Can Promote Customer Service and Support
If your live stream is integrated into the support channels available on your platform, it can be used to promote customer service and support for your guests that wish to contact the professional live streamer directly with any issues that may arise during the event (for example – technical difficulties).
7. Professional Live Streaming Can Improve SEO Ranking
Merely having an event live streamed will help improve your SEO ranking and visibility for all search engines like Google as it will be available for viewers to watch, share, and comment on the live stream. Even during the promotion of a scheduled live stream event, one can create rich SEO content that will help boost the results of the event.
For example, using thumbnails for your videos does not only attract new visitors but the very image itself can be optimized for SEO. And a good thumbnail can drive as much as 5 times the normal amount of views to your event.
8. Professional Live Streaming Can Be Integrated into Your Facebook Page Promotion
Your live stream can be integrated into your Facebook page promotion to increase exposure and reach your target audience. This can also lead to better engagement and ultimately more views, shares, and engagement around your live stream. The result will be increased promotional exposure and a higher number of new visitors to your Facebook page.
9. Professional Live Streaming Instantly Improves Brand Awareness
The main benefit of professional live streaming has to do with the fact that it instantly shows viewers the potential of your brand or company; this includes advertising, marketing, and future events that you may or may not hold in the future.
10. Professional Live Streaming Helps Boost Ticket Sales
Live streaming your event allows viewers to see, share, and comment on the event before it even happens. This ultimately results in more viewers and ticket sales. Professional streaming services also know all the main steps involved in boosting the overall visibility, scale, and sales of an event.
11. Professional Live Streaming Can Increase Audience Engagement
Professional live streaming will increase audience engagement as viewers are more likely to chat about the event, share photos/videos, or even participate in the event because they know it will be streamed professionally without any problems (for example – frozen picture).
The Bottom Line
Live streaming an event can greatly benefit your business and you should take advantage of it as much as possible. The more professional your live stream is, the more money you’ll make and the more people will know about your business or cause. If you want to become a pro at this, then start doing your research on professional event streamers and learn everything that you can. Online platforms are making money hand over fist by providing live streaming services.
For more information about starting a professional live stream for your next event or business click here.
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