What Do People Want to See in a Corporate Video?

When it comes to making a corporate video, what do people want to see? Do they want to see the inner workings of your business or footage of your products and services in action? Maybe they’re more interested in learning about your company culture or the people behind it. There are a variety of ways to tell your company’s story in a corporate video, but some necessary elements must be present to make it truly stand out. In this blog post, we’ll take a look at some of the elements that comprise a great corporate video and explore what makes them so appealing to viewers.

1. Originality

One of the best attributes of a corporate video is its originality. People can’t get enough of watching videos with new and interesting content. An original idea is a great way to keep viewers engaged, so if you need a script, put on your thinking cap and brainstorm. You can also hire a professional screenwriter or script writer if you need help with this step.

2. Communication

Tell your audience what your company is about in a creative and unique way. Give them insight into your company’s culture and mission through your video. Keep the message concise, and make sure the subject matter is shared in an organized way.

3. Honesty

Customers can easily tell when a video is fake or insincere. If your corporate video seems scripted and doesn’t come across as authentic, customers will lose interest. Try to balance the professionalism of the video with natural, genuine storytelling.

4. Stories From Real People

Let your audience get to know the people behind your company. Show footage of your employees engaged in activities related to their jobs, and include interviews with staff members. This will help viewers see the human side of the business and will provide some much needed personality to your video. Customers want to see your company represented through relatable, everyday people, not just a logo or figurehead.

Take it a step further and include video testimonials in your corporate video. Prospective and future clients love to hear your success stories!

5. Great Visual Experience & Branding

Logo, branding, and image are all major components of your video that should not be ignored. Make sure there’s a good flow to the footage, and stick to a consistent theme. Consider hiring a professional video production company to handle this aspect of your corporate video. That way you can be sure it will meet your expectations and develop your brand identity in an appealing way.

A great corporate video can really help sell your business’s story, so take time to think about what you want to portray about your company or brand.

6. Contact Information

Your customers will likely want to contact you after seeing your video. Make sure you include the appropriate contact information at the end of the video to provide them with an easy way to get in touch. Try including a phone number and email address so they can quickly connect with you, or a link to your website where they can find more information on their own.

7. Value Proposition

Why should your company be considered over your competitors? What do you bring to the table that other companies don’t? People tend to be drawn to video content that answers these kinds of questions.

8. Closing the Loop

At the end of your video, you have an opportunity to talk about what you have in store for customers and prospects. This is a great way to leave them with a sense of anticipation for your business as a whole and is an effective way to close the loop on your video.

The Bottom Line

Corporate video is a broad topic that covers many different disciplines and types of videos. Incorporating all these elements into your corporate video may not be possible, but there are still a lot of ways you can incorporate video into your marketing strategy to help differentiate you from other companies in your industry.

Need a great video production company for your corporate video needs? Reach out to Duval Visuals today!