Why Branded Video Content is Important for Business

At some point in your business career, you’ve probably heard the saying that “content is king.” And while this may be true, it’s not just any old content that reigns supreme. In today’s digital age, businesses need to focus on creating high-quality branded video content in order to stay competitive and reach their target audience.

Branded content is any video that you create for your business; whether it’s a commercial for television, a funny video of your CEO, or a snippet from the latest product launch. This type of content allows you to share your story, your vision and your offerings with customers in a more meaningful way than traditional advertising campaigns.

But, as a business owner, you may be asking yourself: “Why should my company create branded video content?” The answer to this question is simple: because it works.

In this article, we will cover the basics of branded video content, why it matters to your business, and what you can do to get started.

1. What is “branded video content”?

Branded video content refers to any video that you create for your business that highlights your offerings, your mission and vision, and most importantly, your branding and logo. Unlike traditional 30-second commercials, branded videos are typically longer in length and are designed to provoke an emotional connection with viewers.

While there are no official guidelines for what branded video content should look or sound like, most companies see success when they create videos that align with their brand values. For example, a healthy baking company may focus its first several videos on the importance of health and wellness. Once they establish this value, they could then branch out into more creative content that is fun and appealing to their target audience.

The key to successful branded video content is to create it with your business’ brand values in mind.

2. Why branded video content matters

In today’s digital age, businesses live and die by their online reputation – especially when it comes to marketing on social media. Social media is an effective platform for businesses to connect with their customers, but if they don’t create content that resonates with their target audience, they will continue to struggle.

Branded video content is a great way for businesses to reach their target audiences and reinforce the brand and message they are trying to get across. A good example would be a company that wants to keep its customers happy, healthy and safe. With branded video content, a company could interview a doctor on the latest health and wellness tips, or showcase the latest in biometric technology. This type of content helps businesses stay ahead of the game when it comes to customer engagement.

3. Types of branded videos businesses can create

Branded video content does not have to be elaborate or expensive. The trick is to find the right content for your company and stick with it. Some of the most effective branded videos are simple and don’t focus on a product or service, but rather on the quality of your brand.

For example, GoPro is a company that knows how to create branded video content effectively without being too “in-your-face.” GoPro’s videos usually highlight the company’s compelling brand story and lifestyle. If you follow GoPro on Instagram, you’ll see that the company’s content focuses on adventure and uses vibrant imagery to highlight that message.

What kind of branding story can your company tell? That is the first question that comes to mind when creating branded video content. Here are some examples of branded videos you can make:

• Branded video content example 1: A video about the latest innovation in branded batteries –with a story featuring a celebrity and highly produced look.
• Branded video content example 2: A short, targeted health & nutrition video on the benefits of a particular vitamin for your company’s target audience.
• Branded video content example 3: Videos of pizzas coming out of the oven, people enjoying the pizza, or how the pizza is made.

4. Example of a great branded video that has achieved success

This branded video from McDonald’s highlights the chain’s hospitality & recipe for success.

5. Tips for promoting your new video online

Promoting your newly created branded video is just as important as the video itself – if not more so. If you do not promote your video, it will not be seen by your target audience. The key to promoting a video is to use social media. Here are some tips for promoting your newly created branded video:

• Your Website: Don’t rely on just one platform. As a business, you should have your own website. This is a great place to host your branded video content, as well as other content you would like to share with your target audience.
• TikTok: This is a great platform for branded videos. It allows you to create short, fun videos that are shareable. You can use this platform to create a branded video of your company’s CEO or showcase the latest in technology within your industry.
• Facebook: Facebook is a great place to start promoting your branded videos. One way you can do this is by creating an album of all your videos and using cover photos that feature the album cover and the album in general. This will help get people interested in your content.
• Tweet: Post a preview of the video on Twitter, tease the audience about what’s in store for them and ask for their feedback on the topic covered in the video.
• Instagram: Post a teaser of the video and ask for feedback about people’s favorite parts of the video – or include a link to the video so others can watch it themselves.
• Pinterest: Post images from your new branded video on Pinterest and ask for followers to “pin” them.
• Email: Send an email to your target audience, ask them if they’d like a video on a topic and then thank them for their time.
• Newsletter: Include a link in your newsletter that leads to the video you created.

These are just a few examples – in the age of the internet, the possibilities are endless!

6. Why professional-quality videos perform better

Making your own branded video content can be difficult and time-consuming, but it doesn’t have to be. Professional-quality branded videos are typically short at around two minutes and focus on one thing – your brand – and the quality is excellent. You may think that you don’t need a professional video because you already have a great brand story or logo, but trust us – a professional video will be well worth the cost in the long run.

A professionally made branded video gives you:

• A consistent brand message throughout. Your video will be more memorable and thought-provoking when you use a professional voiceover artist and use high-quality images and footage.
• A consistent look that your target audience is familiar with. Ideally, your branding should be consistent throughout your entire online presence. If you have logos, elements of your brand story, product packaging – everything that is associated with the brand – then people will know exactly what to expect from the company in just a few seconds.
• It will save you time in the long run. There are websites out there where you can create a branded video of your own or have one made for you by professionals. If you have these videos created, it will save you time in the long run because all the hard work is already done. You can then focus on creating more videos and expanding your brand.
• If a professional video doesn’t fit into your budget, consider inviting someone to explain what your brand is about – such as an influencer or industry expert.

7. How can branded video help your business?

Branded video content is great for building brand awareness and can:

• Build relationships with customers.
• Enhance customer loyalty/engagement.
• Increase conversion rates.
• Increase sales/revenue.
• Reposition your company’s brand and products/services.
• Attract new customers to your business

The Bottom Line

Professional branded video content that is consistently produced around a particular theme and message – and geared towards your target audience – will help build your online presence. Creating branded videos is not easy, but it certainly pays off in the long run. If you are looking for tips on how to create branded videos – or a professional video production company to create those videos for you – contact Duval Visuals today!