In today’s fast-paced, technologically driven environment, the way people work has changed. Social media is now integrated into our everyday lives, and it’s imperative to stay up with trends or one will be left behind! With more and more job seekers looking to outlets like LinkedIn and Facebook for company information, having a corporate recruiting video is necessary to stay competitive.
Why You Need a Corporate Recruiting Video Going Into 2023
1. By 2023, 85% Of All Corporate Recruiting Will Be Done Through Video
We live in a visual world and technology is now more readily accessible than ever before and people are accustomed to seeing videos on their phones, computers, and TVs. In this visual world, the human element is more important than ever before. Studies are saying that by 2023, 85% of all corporate recruiting will be done through video. Those who do not leverage corporate recruiting videos will be left behind going into the latter half of this decade.
2. Video Is the Best Way to Show Off Your Company Culture and Attract Top Talent
Using a corporate recruiting video, a company can demonstrate the value of working with them and their company culture. The video can be viewed from almost anywhere in the world and can be shared to help target candidates. A video can also be used to attract candidates who are likely to fit the work culture. Recording a corporate recruiting video can help people visualize what working for your company would be like.
3. Video Can Help You Reach a Wider Audience and Reduce Costs Associated With Traditional Recruiting Methods
A video offers a new avenue for potential candidates to learn about your business. By using video, you can customize the message and tailor it to fit your needs. Using a video reduces the cost associated with traditional recruiting methods. When you’re trying to reach candidates, you have to pay for advertisements or pay recruiters who charge per hour or per head. By using a corporate recruiting video, businesses can maintain their corporate culture while having a global outreach and maintaining their bottom line.
4. Videos Are Engaging and Can Help You Stand Out From the Competition
These days, it’s nearly impossible to keep up with all the noise in our digital world. The average person gets bombarded with over 500 advertisements a day. It’s not an easy task for your business to stand out. Many job seekers do not have the time to look into all the hidden nuances of your company. By using a corporate recruiting video, businesses can help cut through the clutter and get noticed. This method is also engaging and helps candidates get a feel for what it would be like working for your organization.
5. Videos Can Be Used to Build Relationships With Potential Candidates Long Before They Apply for a Job
Many people are hesitant to trust businesses with their personal information and are weary of giving out their contact information. Because of this, it is especially important for businesses to make sure the video reaches a broad audience in order to start building relationships before candidates apply for a job. Video is a great way to do that because it’s more personal than any other type of media.
6. Videos Show What Makes Your Company Unique and Different From Others
If you want to stand out in a crowded marketplace, you need to come up with something that’s different than your competitors. Video can be an effective way to do that since it allows people to see what sets your company apart from the rest. People love seeing videos of their favorite companies so they can aspire to work at those companies.
A corporate recruiting video is a great way for businesses to stay competitive. Companies use video to showcase and promote their corporate culture, as well as reach out globally and reduce costs associated with traditional hiring methods. Video is also an engaging and effective way for businesses to get noticed in a noisy world, build relationships with candidates before they apply for a job, and differentiate themselves from their competitors. Video production in NYC is on the rise, so make sure you get in touch with Duval Visuals today to help you create a video that will get you the candidates you need to grow your business!